One of the biggest reasons why the Indian Handicraft Industry has received world-wide recognition is owing to the rich heritage & myriad cultures that have prospered here over time. The potent combination of the influence of diverse cultures as well as a rich heritage has made available unique resources to make appealing craft items & products. As per recent statistics, the Indian Handicrafts Industry also employs about six million artisans & craftsmen, most of who belong to the weaker sections of the society. Not only this, as far as the decentralized sector in the country is concerned, the Handicrafts Industry is an important part of it. Indian Handicraft Industry - Strengths
India is home to a huge population of artisans & craftsmen, many of whom specialize in their local crafts & arts. There is no dearth of cheap labor in the country & hence the Handicraft Industry can afford to offer cheaper prices as compared to other countries. As already mentioned above, there is a rich cultural diversity in India which means that myriad kinds of art and craft products ranging from Carpets, Marble & Bronze Sculptures, Terracota items, Leather Products, Metal Ware, Bamboo Items, Zari Products Cheap NFL Jerseys China , Jewelry, Paintings & Earthenware, to Jute items, etc. are to be found here. Other competitors in the handicrafts category can rarely boast of such a huge variety of unique items. The capital investment required in setting up a production centre is quite low. At the same time, the ratio of value addition is quite high. The Indian Handicraft Industry has capitalized on this in a major way. The Indian handicrafts items have both functional as well as aesthetic value which is responsible for the growing demand on a global scale.
In the recent years, Indian Handicrafts items and products have received much appreciation from consumers all over the world. With the rise popularity of ecommerce, Handicrafts manufacturers and suppliers have started investing in direct marketing alternatives, rather than depending on middlemen. Internet has provided a much needed thrust to the Indian Handicrafts industry & it is on the fast track to success. The industry is already generating foreign revenue worth crores, & the figures are all slated to climb even further with the government providing several initiatives to further promote the growth and development of the Indian Handicraft Industry.
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